AMANDA PEREZ

Rebranding & Webpage Redesigns, FTC, Division of Consumer & Business Education

My first six months at the FTC were busy with rebranding and redesign projects for legacy website resources and campaigns. The Weather Emergencies Resource Page, project launched for the start of hurricane season. I created a new design with custom illustration work for the webpage graphics, downloadable resource handout and outreach for social media. I provided design work and layout direction for the revamped Drupal 7 webpage.

The How to Stop Unwanted Calls Webpage and Sweep Campaign launched the last week of June to coincide with FTC's successful campaign to crack down on robocallers. In addition to the web rebranding, I created the sweep campaign's logo, infographics, posters and social media graphics. The campaign was huge success, featured on 40 news outlets. The branding and social media graphics were distributed to State Attorney General's Office, news outlets, and law enforcement partners, increasing traffic to the redesigned webpage.

As a visual designer and UX lead on these teams I create wireframes, UX/UI mockups, illustrate infographics, logo design, social media graphics and coordinate the content for design reviews. I used: Adobe Illustrator CC, Adobe InDesign CC, Asana, Google Analytics, Drupal 7